Doosan Bobcat appoints new EMEA president

Doosan Bobcat announced the appointment of Gary Hornbacher as the company’s new President for the Europe, Middle East and Africa (EMEA) region.

He will be based in Dobris, Czech Republic, where the company has consolidated its manufacturing facility, R&D center, training institute and EMEA headquarters onto one campus.

Hornbacher has served in a diverse number of roles during his 36-year tenure with Doosan Bobcat. He brings extensive experience in Sales & Marketing, Product Management, Strategy, and Total Quality Management. His most recent position before coming to EMEA was as Vice President of Channel Development & Training at Doosan Bobcat North America.

“We are excited to welcome Gary Hornbacher as the new President of Doosan Bobcat EMEA,” said Scott Park, CEO and Vice Chairman of Doosan Bobcat.

“Gary’s previous experience as Senior Vice President Commercial in the EMEA region coupled with his diverse background with Bobcat positions him to effectively drive forward our strategic vision and motto – we empower people to accomplish more.”

Hornbacher will focus on a people-first culture by creating a collaborative environment where people can thrive and by leveraging individuals’ talents to accomplish amazing achievements.

“I am thrilled to join the dynamic Bobcat EMEA region, and I look forward to again serving alongside our team,” says Hornbacher.

Hornbacher assumed his new role as Doosan Bobcat EMEA President on 1 July and will report to Scott Park, CEO and Vice Chairman of Doosan Bobcat.