Babcock partners with BULL Construction Equipment
Babcock has partnered with BULL to become the exclusive supplier of BULL tractor loader backhoes (TLBs) and BULL skid steers in South Africa.
The TLBs and skid steers compliments Babcock’s existing equipment portfolio locally.
BULL is a leading international construction equipment brand from India where two state-of-the-art manufacturing plants ensures global reach of the BULL brand. In India BULL is one of the foremost tractor attachment manufacturers and its range of backhoe loaders and skid steers maintain world-leading standards in efficiency, comfort and safety.
David Vaughan, Managing Director for Babcock’s Equipment business, is excited to be providing top-class BULL TLBs and skid steers to the southern African market. He says that Babcock has supplied, sold and maintained various brands of TLBs in southern Africa for over 20 years, which allowed for a natural and easy integration with BULL. “We are experts in construction equipment distribution and have in-depth technical understanding of these machines.”
He adds that besides the machines’ superior quality, innovation and reliability, BULL’s business philosophy aligns with Babcock’s. “Our aftersales service and approachability set us apart from our competitors. Our door is always open and BULL’s customer-centric, solution-driven ethos makes them an ideal fit.”
Vaughan believes with the BULL range of products in Babcock’s portfolio, the business is now better equipped than ever to provide reliable and efficient machines to diverse customers across various sectors. These include agriculture, construction, plant hire, contracting, as well as sand, stone and waste management. Existing Babcock customers, such as those in the mining sector, also benefit from a choice of smaller, cost-effective machines to supplement their fleets of heavy earth-moving equipment.
