Shumani unveils first ever South African forkliftbrand to expand its market reach
South Africa’s leading black-owned industrial equipment supplier, Shumani Industrial Equipment, is launching its own branded forklift range in July. Named Bheka, this strategic move underscores Shumani’s commitment to innovation, market expansion, and customer service.
“We envisioned creating the very first South African branded forklifts, transcending licensing restrictions in terms of geographical boundaries and laying the foundation for a Pan African brand,” comments Shumani MD Victor Nemukula. “By introducing the Bheka range, we aim to offer our customers greater choice and flexibility, particularly in the entry-level segment.”
The Bheka range complements Shumani’s existing portfolio of premier forklift brands such as Doosan and Crown. Nemukula stresses the importance of providing customers with diverse options tailored to their specific needs and budgetary constraints.
“Our customers place their trust in Shumani as a reliable partner,” states Nemukula. The Bheka range extends Shumani’s value proposition, empowering its customers across various sectors with efficient and cost-effective solutions.
Central to Shumani’s business ethos is the integration of product excellence with unparalleled service and support. Nemukula highlights the company’s robust maintenance offerings, ensuring optimal efficiency and productivity for clients.
“It is not just about selling a product; it is about delivering a comprehensive solution,” says Nemukula. “With our extensive technical capabilities and nationwide network, we are committed to providing unparalleled support, including a two-hour response time, 24/7 in certain instances.”
The launch of the Bheka range coincides with Shumani’s recent foray into e-commerce, further amplifying its market footprint and value proposition. Nemukula underscores the synergies between these strategic initiatives, emphasising Shumani’s holistic approach to customer engagement and satisfaction.
“Our new online store and the Bheka range represent pivotal steps towards redefining the industrial equipment landscape. We are not merely selling products; we form strategic partnerships with our customers to meet their business and productivity goals,” concludes Nemukula.
